The Carolina Panthers are raising ticket prices. There is nothing really surprising about this, since NFL teams seem to be raising their ticket prices all the time. They control a limited supply of tickets, so they are assuming that demand is high right now. High demand means that somebody will pony up the dough if current season ticket holders balk at the new markup.
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Ticket prices would seem to be an expectations game. The Panthers held firm on the ticket prices for about four years. This is a reflection that the end of the John Fox era and the first couple years of the Ron Rivera era were going to be difficult in terms of wins and losses.
The Panthers went 12-4 and got a playoff bye in the 2013-4 season which led to higher expectations for last year’s team and thus higher ticket prices. This year’s Panther squad never really lived up to those absurd expectations but did defend their NFC South title and got a playoff victory over the Cardinals. The season record turned out to be 8-9-1.
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If the Panthers are raising ticket prices again, this must mean that they expect to do big things in the upcoming year. Is this feeling justified?
The Panthers are going to have a stacked schedule again next year. They will draw the Seattle Seahawks, Green Bay Packers, and Dallas Cowboys for the reward of finishing first in the division. No matter what divisions the South plays next year, the Panthers will see those three teams. None of those matchups look great in the status quo, but any one of them would be an attractive draw to Bank of America Stadium. So matchup quality may be behind this as much as a winning product.
The other positive that the team could be basing these new ticket prices on is the nature of transactions. It is generally believed that the Panthers will draft a lineman with the 25th pick. The other additions to the team will probably be more modest. The only hanging question is the running back situation, which would be answered the minute DeAngelo Williams signs a new deal or not.